According to China Passenger Car Association (CPCA) data, China’s definition passenger vehicle market achieved sales of 2.084 million units in June, representing a year-over-year increase of 18.1% and a month-over-month growth of 7.6%. Among these, new energy vehicles (NEVs) accounted for 1.111 million units with a year-over-year growth of 29.7% and a month-over-month increase of 8.2%, achieving a penetration rate of 53.3%.
For the first half of 2025, cumulative passenger vehicle sales reached 10.901 million units, up 10.8% year-over-year. NEV sales totalled 5.468 million units during the same period, growing by 33.3% year-over-year with a penetration rate of 50.2%.
2025 first half sales champions by price segment:
Under 100,000 yuan (13,900 USD) segment
100,000 to 150,000 yuan (13,900 to 14,850 USD) segment
150,000 to 250,000 yuan (14,850 to 34,750 USD) segment
250,000 to 350,000 yuan (34,750 to 48650 USD) segment
350,000 to 500,000 yuan (48,650 to 69,500 USD) segment
Above 500,000 yuan (69,500 USD) segment
Editor’s comment
Chinese New Energy Vehicles (NEVs) currently dominate the market segment below 250,000 yuan (34,750 USD). The 250,000 to 350,000 yuan (34,750 to 48650 USD) price range is presently held by the Tesla Model Y; however, with the ramp-up of Xiaomi’s factory production, Tesla is expected to quickly lose its dominance in this segment.
Above 350,000 yuan (48,650 USD), only a few Chinese brands are currently visible, such as the Aito M9 and Denza D9. This landscape is anticipated to change in the future as more high-end NEVs from Chinese brands, like the Maextro S800 and Nio ET9, are introduced to the market.
